Cookie Declaration

What gets stored in your browser. And what does not without your consent.

Cookies and similar storage organized by category, with what each one does and how long it lasts. Necessary cookies are always on. Analytics and marketing cookies stay off until you accept.

Last updated 3 June 2026. Synchronized with the privacy policy.

The short version

Three categories. You control two of them.

Strictly necessary

Always on

Required for the site to function (session continuity, consent recording, basic security). Cannot be turned off because the site cannot run without them.

Analytics

Off by default

Aggregate metrics about which pages get read and where visitors come from. Used to inform editorial choices, never to single out individuals.

Marketing

Off by default

Visitor stitching across sessions and ad measurement. Lets us know whether a campaign is reaching the right audience.

You can change your preferences at any time.

If the button does nothing, the consent banner has not loaded yet. Refresh the page or scroll to the footer.

Category one

Strictly necessary

Set without consent because the site cannot operate without them. These do not track you across sites and are not used for marketing.

Cookie / storage keyProviderPurposeTypeDuration
preside_consent Preside (first-party) Stores your cookie consent choices so the banner does not reappear on every visit. Cookie 12 months
wordpress_test_cookie WordPress (first-party) Set to confirm the browser accepts cookies. Required for any form submission. Cookie Session
__cf_bm Cloudflare Bot management. Identifies and mitigates automated traffic. Cookie 30 minutes
cf_clearance Cloudflare Set after passing a security challenge. Allows continued access. Cookie 30 minutes to 1 year

Category two

Analytics

Set only after you accept analytics in the cookie banner. Tell us which pages are read, which Initiatives draw the most interest, and where visitors come from. Aggregate, not personal.

Cookie / storage keyProviderPurposeTypeDuration
_ga Google Analytics 4 Distinguishes unique visitors with a randomly generated identifier. Cookie 2 years
_ga_<container_id> Google Analytics 4 Persists session state for this site's GA4 property. Cookie 2 years
_gid Google Analytics 4 Distinguishes visitors within a 24-hour window. Cookie 24 hours
__hstc HubSpot Tracks the visitor across sessions: first visit, last visit, and current session. Cookie 6 months
__hssc HubSpot Tracks the current session and refreshes on each page view. Cookie 30 minutes
__hssrc HubSpot Flags whether the current visit is a continuation of a prior session. Cookie Session

Category three

Marketing

Set only after you accept marketing in the cookie banner. Lets HubSpot stitch your visits to a contact record once you submit a form, and lets LinkedIn measure whether ad spend reaches relevant audiences.

Cookie / storage keyProviderPurposeTypeDuration
hubspotutk HubSpot Identifies returning visitors and ties form submissions to a contact record. Cookie 6 months
messagesUtk HubSpot Identifies returning visitors for the HubSpot chat widget (if loaded). Cookie 6 months
li_sugr LinkedIn Probabilistic visitor identification for ad measurement. Cookie 90 days
bcookie LinkedIn Browser identifier for LinkedIn services and ad attribution. Cookie 1 year
lidc LinkedIn Routing for LinkedIn requests, supports session continuity. Cookie 1 day
UserMatchHistory LinkedIn Records ad-related synchronization events between this site and LinkedIn. Cookie 30 days
AnalyticsSyncHistory LinkedIn Stores when an analytics sync took place for users in regulated regions. Cookie 30 days

Your controls

How to change or revoke consent

  • The banner. The first time you visit, a banner appears at the bottom of the page. You can accept all, reject all, or open the customize panel to choose per category.
  • The "Cookie preferences" link. Located in the footer of every page. Re-opens the banner so you can change your choices at any time.
  • Your browser. All major browsers let you block or delete cookies from their settings. Doing this from the browser will affect every site you visit, not only this one.
  • Opt-out tools. The Network Advertising Initiative (optout.networkadvertising.org) and the Digital Advertising Alliance (optout.aboutads.info) provide industry-wide opt-out mechanisms for many marketing cookies.
  • Global Privacy Control. If your browser sends a Global Privacy Control signal, we treat it as a request to opt out of the sale and sharing of personal information.

Changes take effect immediately. Already-set cookies in disabled categories are removed on the next page load.

For everything else about how we handle your data.

The privacy policy covers what we collect, how we use it, who else sees it, and how to exercise your rights.

Read the privacy policy Email a privacy question